
FOR IMMEDIATE RELEASE
Media Contact:
Lou Desiderio
Synergy Communications, Inc.
Tel: 917-627-0912
Email: media@expertflyer.com
Website: https://www.expertflyer.com
EXPERTFLYER.COM USES NEW TRAVEL-RELATED
PODCAST TO LAUNCH ADVERTISING CAMPAIGN
Popular Website for Frequent Flyers Selects TravelCommons
to Promote Unique and Comprehensive Services for Business Travelers
New York, NY – January 17, 2006 – ExpertFlyer.com, the premiere air travel information tool offering complete and efficient ways to access the ever changing details of worldwide air travel information, announced it will launch its new advertising campaign on TravelCommons, a popular new Podcast for seasoned business travelers. ExpertFlyer's new advertising and awareness campaign is the company's first initiative to promote its brand and Web-based services in the marketplace. It also marks the first time a travel-related company has invested advertising dollars in a podcast geared specifically toward frequent travelers.
RadioTail, a company specializing in podcast advertising, matched ExpertFlyer with TravelCommons and is tracking the campaign with its advanced podcast ad management service.
"ExpertFlyer.com is a comprehensive Website which provides everything travelers want and need to know about flight availability, seating, upgrade opportunities and every fare bucket available on each airline worldwide", said Chris Lopinto, co-founder of ExpertFlyer.com. "Podcasting has certainly increased in popularity in the last year and recent research shows that a majority of those listening to Podcasts are frequent travelers. Fortunately we were able to identify TravelCommons as a popular travel podcast based on its listener demographics and our core business model", Mr. Lopinto added.
"ExpertFlyer's ad campaign is the first major sponsorship for TravelCommons and it has worked flawlessly", said Mark Peacock, founder and host of TravelCommons. "It was a perfect match between a company offering a great service and a popular podcast, both of which speak directly to frequent travelers".
ExpertFlyer is not a booking agent. This allows the company to be impartial and completely forthcoming with the information it provides to its members.
Along with a number of additional functions, ExpertFlyer.com can provide airline travel-related information simply not found anywhere else including the ability to display all available flights including all available flight times for virtually all airlines; display all published fare pricing between any two cities for one-way and round-trip fares, together with all the rules for those fares; display all fare buckets for every flight for every airlines; provide Seat Maps for more than 100 airlines and show seating availability without having to book a ticket or "pretending" to book a ticket; and show upgrade availability, restrictions and guidelines for upgrades on several major airlines.
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